by analytics@layercakedigital.ca | Jul 7, 2022 | Amplify
Performance Max campaigns are trying to take over as a standard advertising strategy for all of Google’s services and platforms – when optimized properly, Pmax can assist you in growing your customer base, your conversion rate, and eventually your...
by analytics@layercakedigital.ca | Jul 5, 2022 | Grow
When a simple search reveals you are fighting for positions with companies like Walmart and Amazon, you as a local business owner might feel there is little value in spending time and money on your Google profile. Both Google itself and the shopping public appreciate...
by analytics@layercakedigital.ca | Jun 30, 2022 | Nurture
Every business, whether it is a modest hobby shop, a family restaurant, or a video game development startup, requires consumers to exist. Making potential consumers aware of and interested in your product offerings and leading them down the marketing funnel for lead...
by analytics@layercakedigital.ca | Jun 28, 2022 | Build
Although the end-of-life for Universal Analytics (UA) isn’t until July 2023, you shouldn’t wait too long to upgrade to Google Analytics 4. (GA4). There are a number of important reasons why you should begin your GA4 migration this year. Continue...
by analytics@layercakedigital.ca | Jun 23, 2022 | Amplify
If you’ve never set up or managed a PPC campaign before, the entire procedure might be overwhelming and time-consuming. Even worse, you can spend a lot of money advertising to the incorrect demographic without ever making a sale or converting a single lead. Running a...
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