by analytics@layercakedigital.ca | Jul 26, 2022 | Grow
The importance of a well-thought-out SEO strategy may not always be obvious, however, what is obvious is that your company could profit from higher rankings. If you’re looking to find efficiency in your SEO strategy you should start with a shortlist of items that are...
by analytics@layercakedigital.ca | Jul 21, 2022 | Amplify
When small businesses first start out, they frequently concentrate on finding ways to bring in their first clients. They might rely on conventional advertising strategies, such as print ads, coupon mailers, or even outdoor advertising. Businesses may think that...
by analytics@layercakedigital.ca | Jul 19, 2022 | Grow
SEO campaigns produce a colossal amount of data. You can use this data to your advantage by analyzing how your SEO strategy impacts everything from rankings to conversions and how your initiatives contribute to business success. But first, you need to confirm that...
by analytics@layercakedigital.ca | Jul 14, 2022 | Build
In order to update the foundation of an aged data structure, Google Analytics 4 was released in December 2020. This significant iterative shift now provides access to predictive insights, extra reporting aspects, and a deeper interface with Google Ads. Because...
by analytics@layercakedigital.ca | Jul 12, 2022 | Amplify
The past two years have been a turbulent period that saw changes to certain tried-and-true marketing tactics. Marketing with pay-per-click (PPC) is a prime example. Although trends develop gradually, we are observing small changes in search engines’ information...
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