by analytics@layercakedigital.ca | Jul 27, 2022 | Build
Google Analytics 4 (GA4) is an entirely new method of tracking consumers across websites and applications that will soon become the standard and only choice. GA4 is a completely standalone platform and is not simply an update to the existing Universal Analytics (UA)....
by analytics@layercakedigital.ca | Jul 14, 2022 | Build
In order to update the foundation of an aged data structure, Google Analytics 4 was released in December 2020. This significant iterative shift now provides access to predictive insights, extra reporting aspects, and a deeper interface with Google Ads. Because...
by analytics@layercakedigital.ca | Jun 28, 2022 | Build
Although the end-of-life for Universal Analytics (UA) isn’t until July 2023, you shouldn’t wait too long to upgrade to Google Analytics 4. (GA4). There are a number of important reasons why you should begin your GA4 migration this year. Continue...
by analytics@layercakedigital.ca | Jun 14, 2022 | Build
According to Google, Universal Analytics will stop accepting data on July 1, 2023. At that moment, businesses will only have one option if they wish to employ a Google tool to evaluate their website analytics: Google Analytics 4, also known as GA4. GA4 was developed...
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