by analytics@layercakedigital.ca | Aug 18, 2022 | Amplify
With PPC you can anticipate strong returns when your company shows for targeted, high-intent searches that your potential consumers are making. Unfortunately, everybody else is using PPC too, and because Google Ads operates like an auction, the more businesses that...
by analytics@layercakedigital.ca | Aug 11, 2022 | Amplify
You might be wondering what Performance Max Campaigns are. Performance Max uses several Google Networks—including YouTube, Display, Email, Shopping, and, of course, Search—to locate new potential customers and to help meet your established campaign objectives. ...
by analytics@layercakedigital.ca | Jul 21, 2022 | Amplify
When small businesses first start out, they frequently concentrate on finding ways to bring in their first clients. They might rely on conventional advertising strategies, such as print ads, coupon mailers, or even outdoor advertising. Businesses may think that...
by analytics@layercakedigital.ca | Jul 12, 2022 | Amplify
The past two years have been a turbulent period that saw changes to certain tried-and-true marketing tactics. Marketing with pay-per-click (PPC) is a prime example. Although trends develop gradually, we are observing small changes in search engines’ information...
by analytics@layercakedigital.ca | Jul 7, 2022 | Amplify
Performance Max campaigns are trying to take over as a standard advertising strategy for all of Google’s services and platforms – when optimized properly, Pmax can assist you in growing your customer base, your conversion rate, and eventually your...
by analytics@layercakedigital.ca | Jun 23, 2022 | Amplify
If you’ve never set up or managed a PPC campaign before, the entire procedure might be overwhelming and time-consuming. Even worse, you can spend a lot of money advertising to the incorrect demographic without ever making a sale or converting a single lead. Running a...
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