by analytics@layercakedigital.ca | Aug 25, 2022 | Grow
Link building used to mean placing links on as many external pages as you could, sometimes by purchasing or exchanging links. These strategies now constitute a dangerous SEO approach. Many link-building tactics have the potential to backfire and do more harm...
by analytics@layercakedigital.ca | Aug 18, 2022 | Amplify
With PPC you can anticipate strong returns when your company shows for targeted, high-intent searches that your potential consumers are making. Unfortunately, everybody else is using PPC too, and because Google Ads operates like an auction, the more businesses that...
by analytics@layercakedigital.ca | Aug 11, 2022 | Amplify
You might be wondering what Performance Max Campaigns are. Performance Max uses several Google Networks—including YouTube, Display, Email, Shopping, and, of course, Search—to locate new potential customers and to help meet your established campaign objectives. ...
by analytics@layercakedigital.ca | Aug 4, 2022 | Grow
Search engine optimization, or SEO, is the act of making a website more easily discoverable through search engines like Google, and any material that is available online is referred to as content. Any content produced with the intention of obtaining search engine...
by analytics@layercakedigital.ca | Jul 27, 2022 | Build
Google Analytics 4 (GA4) is an entirely new method of tracking consumers across websites and applications that will soon become the standard and only choice. GA4 is a completely standalone platform and is not simply an update to the existing Universal Analytics (UA)....
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