by analytics@layercakedigital.ca | Jun 21, 2022 | Amplify
With Google’s Performance Max (PMax) about to completely replace Smart Shopping for businesses, many people are curious about how to get started with Performance Max, if there are any pros and cons to be aware of, and whether or not they should hire a PPC agency...
by analytics@layercakedigital.ca | Jun 9, 2022 | Amplify
Setting up and administering a PPC advertising plan is a time-consuming and difficult task, and successful campaigns necessitate specific knowledge and abilities, as well as ongoing education. If you don’t know what you’re doing, you could waste a lot of...
by analytics@layercakedigital.ca | Jun 7, 2022 | Amplify
Last year, Performance Max (also known as PMAX) was released in beta as a supplement to keyword-based Google Search advertising. Following the beta’s success, Google is bringing Performance Max campaigns to all advertisers around the world. Retailers and small...
by analytics@layercakedigital.ca | May 31, 2022 | Amplify
PPC has the potential to have a significant positive impact on the majority of businesses and brands – so much so that you’re probably losing out on valuable visitors and income if you’re not using PPC marketing. Here are five of the many advantages...
by analytics@layercakedigital.ca | May 26, 2022 | Amplify
Gaining the coveted top spots on the Google search results page doesn’t necessarily have to be expensive. With no minimum spending requirements, you only pay when a user clicks on your ad. If you have a limited budget but big conversion goals, keep reading for...
by analytics@layercakedigital.ca | May 18, 2022 | Amplify
Google launched Performance Max campaigns across all accounts in late 2021. We’ve been working with Performance Max campaigns for the past few months, and we’ve come up with a few tips to assist you with optimizing your campaigns to receive the best...
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