by analytics@layercakedigital.ca | May 12, 2022 | Amplify
Remarketing is a key PPC approach in which you focus your advertising towards or away from a set of individuals (audiences) based on their previous actions or behaviours. When done correctly, retargeting may improve ad interaction and sales by. Follow these...
by analytics@layercakedigital.ca | Apr 21, 2022 | Amplify
When it comes to digital marketing, the chefs in our Layer Cake Digital kitchen are second to none, and we want to help our clients find the best combination of recipes for their brands. Today we’re talking about the benefits of PPC (pay per click) advertising. When...
by analytics@layercakedigital.ca | Apr 14, 2022 | Amplify
If you talk to a dozen different people you’ll probably hear a dozen different opinions about ad formats for Google, but we at Layer Cake Digital have been big fans of Responsive Search Ads (RSA) for years, well before Expanded Text Ads (ETA) were officially announced...
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