Pros & Cons of Performance Max Campaigns

Pros & Cons of Performance Max Campaigns

With Google’s Performance Max (PMax) about to completely replace Smart Shopping for businesses, many people are curious about how to get started with Performance Max, if there are any pros and cons to be aware of, and whether or not they should hire a PPC agency...
Reasons to Hire an SEO Company

Reasons to Hire an SEO Company

Search engine optimization used to be a simple procedure that most businesses could handle on their own if they had a basic understanding of how the Internet worked. All they had to do was stuff keywords on their website and develop some backlinks, and they could...
Benefits of Google Analytics 4

Benefits of Google Analytics 4

According to Google, Universal Analytics will stop accepting data on July 1, 2023. At that moment, businesses will only have one option if they wish to employ a Google tool to evaluate their website analytics: Google Analytics 4, also known as GA4. GA4 was developed...
How to Select the Right Toronto PPC Agency

How to Select the Right Toronto PPC Agency

Setting up and administering a PPC advertising plan is a time-consuming and difficult task, and successful campaigns necessitate specific knowledge and abilities, as well as ongoing education. If you don’t know what you’re doing, you could waste a lot of...
Getting Started with Performance Max

Getting Started with Performance Max

Last year, Performance Max (also known as PMAX) was released in beta as a supplement to keyword-based Google Search advertising. Following the beta’s success, Google is bringing Performance Max campaigns to all advertisers around the world. Retailers and small...