6 Exciting Google Analytics 4 Features

6 Exciting Google Analytics 4 Features

Google Analytics 4 (GA4) is an entirely new method of tracking consumers across websites and applications that will soon become the standard and only choice. GA4 is a completely standalone platform and is not simply an update to the existing Universal Analytics (UA)....
Why You Should Be Excited for Google Analytics 4

Why You Should Be Excited for Google Analytics 4

In order to update the foundation of an aged data structure, Google Analytics 4 was released in December 2020. This significant iterative shift now provides access to predictive insights, extra reporting aspects, and a deeper interface with Google Ads.  Because...
Transitioning to Google Analytics 4.0

Transitioning to Google Analytics 4.0

Although the end-of-life for Universal Analytics (UA) isn’t until July 2023, you shouldn’t wait too long to upgrade to Google Analytics 4. (GA4). There are a number of important reasons why you should begin your GA4 migration this year.  Continue...
Benefits of Google Analytics 4

Benefits of Google Analytics 4

According to Google, Universal Analytics will stop accepting data on July 1, 2023. At that moment, businesses will only have one option if they wish to employ a Google tool to evaluate their website analytics: Google Analytics 4, also known as GA4. GA4 was developed...