7 Tips to Succeed at Remarketing

7 Tips to Succeed at Remarketing

Remarketing is a key PPC approach in which you focus your advertising towards or away from a set of individuals (audiences) based on their previous actions or behaviours. When done correctly, retargeting may improve ad interaction and sales by.  Follow these...
6 Suggestions for Effective PPC Lead Nurturing

6 Suggestions for Effective PPC Lead Nurturing

PPC leads are distinct from those that find your brand through social media, word of mouth, or organic searches. After attracting visitors to your landing pages, you must nurture them to keep them interested. Using email marketing for PPC lead nurturing is a great way...
Top 10 Benefits of PPC

Top 10 Benefits of PPC

When it comes to digital marketing, the chefs in our Layer Cake Digital kitchen are second to none, and we want to help our clients find the best combination of recipes for their brands. Today we’re talking about the benefits of PPC (pay per click) advertising. When...
Responsive Search Ads Best Practices

Responsive Search Ads Best Practices

If you talk to a dozen different people you’ll probably hear a dozen different opinions about ad formats for Google, but we at Layer Cake Digital have been big fans of Responsive Search Ads (RSA) for years, well before Expanded Text Ads (ETA) were officially announced...