by [email protected] | May 12, 2022 | Amplify
Remarketing is a key PPC approach in which you focus your advertising towards or away from a set of individuals (audiences) based on their previous actions or behaviours. When done correctly, retargeting may improve ad interaction and sales by. Follow these...
by [email protected] | May 3, 2022 | Nurture
So you already understand the importance of attracting new customers and retaining existing ones, but you can’t risk wasting time or resources on something that won’t yield the desired results. Enter email marketing, a cost-effective strategy that allows...
by [email protected] | Apr 28, 2022 | Nurture
PPC leads are distinct from those that find your brand through social media, word of mouth, or organic searches. After attracting visitors to your landing pages, you must nurture them to keep them interested. Using email marketing for PPC lead nurturing is a great way...
by [email protected] | Apr 21, 2022 | Amplify
When it comes to digital marketing, the chefs in our Layer Cake Digital kitchen are second to none, and we want to help our clients find the best combination of recipes for their brands. Today we’re talking about the benefits of PPC (pay per click) advertising. When...
by [email protected] | Apr 14, 2022 | Amplify
If you talk to a dozen different people you’ll probably hear a dozen different opinions about ad formats for Google, but we at Layer Cake Digital have been big fans of Responsive Search Ads (RSA) for years, well before Expanded Text Ads (ETA) were officially announced...
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