8 Reasons Why Email Marketing is Essential to your Business

May 3, 2022 | Nurture

So you already understand the importance of attracting new customers and retaining existing ones, but you can’t risk wasting time or resources on something that won’t yield the desired results. Enter email marketing, a cost-effective strategy that allows businesses to reach customers in their inbox, where they spend more time than you’d think. 

Email marketing isn’t just about sending emails to people who have signed up to receive them. There’s much more to it than that. Email marketing involves creating, testing, and updating promotional emails, and can be used to boost sales, establish brand loyalty, and communicate crucial information.

Read below to learn the 8 Reasons Why Email Marketing is Essential to your Business:

1. Widespread Adoption

Email’s wide use makes it an ideal marketing channel. The base requirement to be connected to today’s hyper-digital world is to own an email address, so it’s safe to assume that your target market already has one. Unlike PPC or SEO, email marketing campaigns offer a direct line of connection with your target audience.

2. Mobile devices allow users to check email instantly.

In a fraction of a second hundreds or even thousands of people can be notified via their mobile phones. Mobile devices and email marketing provide you with an unrivalled advantage in terms of speed and scope.

3. Email prompts action

Every marketing communication should include a call to action, and email happens to be a terrific tool to motivate action. There are many uses for a call to action in an email – to name a few, you can:

  • Send the reader to your blog/website.
  • Motivate the reader to buy a product or service
  • Ask for a social media content share
  • Nurture loyalty or conversions by offering discounts

4. Email establishes rapport and trust.

Email marketing adds a personal touch that other mediums don’t: personalization. This is important in developing customer relationships; the ability to convey enthusiasm, personality, and industry authority while addressing needs can be beneficial when approaching potential clients.

5. Email provides data

Any marketer or business owner knows the struggle of properly tracing conversions or other data. In most cases, email marketing services provide you with:

  • Open rate
  • Clickthrough rate
  • Opened emails by location
  • Opened emails by device & browser

It’s easy to justify your marketing efforts when considering the wealth of data you’ll receive.

6. Email is a terrific customer acquisition channel.

Customers respond well to emails that encourage them to take action, and you can nurture relationships with your current and potential consumers by creating an email marketing campaign that answers their wants and addresses their pain points.

7. Email marketing automation streamline communication.

To reduce manual labour and please consumers, you can send automated emails. These could be welcome emails, thank you notes, discount coupons, anything you can dream up.

8. Your info is yours!

Both search engines and social media networks are continually upgrading their algorithms. A few small changes can have a big impact on your search engine rankings and social; a major algorithm change could potentially bury you, but with an established email outreach list you can still communicate directly with your prospects and customers to keep them up to speed on company news and updates.

Email Marketing – Our Final Thoughts

You have several avenues to reach your audience as a marketer, but with limited time and resources, you must prioritize your efforts.

Email marketing is by far the most effective medium for attracting, engaging, and connecting with an audience to increase sales and revenue for your business, for the numerous reasons outlined above.

If you’d like to learn more, step into our kitchen and schedule a one-on-one with our CEO & Founder, Jared Foxworthy!

To apply for a complimentary digital audit, contact us today!

Did you find these 8 reasons why Email Marketing is essential to your business helpful?

Here are two more posts to read next:


“Pay for services now, get the rest later”—oh, puh-leez. That old carrot and stick approach belongs in the compost bin. Our complimentary (as in, free) audit covers multiple channels across your entire digital ecosystem—with transparent recommendations and knowledge-transfer against our Layer Cake best practices.*

*A digital audit this valuable can’t just be handed out like candy. Contact us to see if you’re eligible! All consults are free regardless.