Link Building The Right Way

Link Building The Right Way

Link building used to mean placing links on as many external pages as you could, sometimes by purchasing or exchanging links. These strategies now constitute a dangerous SEO approach.  Many link-building tactics have the potential to backfire and do more harm...
Launching your First Performance Max Campaign

Launching your First Performance Max Campaign

You might be wondering what Performance Max Campaigns are. Performance Max uses several Google Networks—including YouTube, Display, Email, Shopping, and, of course, Search—to locate new potential customers and to help meet your established campaign objectives. ...
Fitting Content into your SEO Strategy

Fitting Content into your SEO Strategy

Search engine optimization, or SEO, is the act of making a website more easily discoverable through search engines like Google, and any material that is available online is referred to as content. Any content produced with the intention of obtaining search engine...
6 Exciting Google Analytics 4 Features

6 Exciting Google Analytics 4 Features

Google Analytics 4 (GA4) is an entirely new method of tracking consumers across websites and applications that will soon become the standard and only choice. GA4 is a completely standalone platform and is not simply an update to the existing Universal Analytics (UA)....