by analytics@layercakedigital.ca | Aug 25, 2022 | Grow
Link building used to mean placing links on as many external pages as you could, sometimes by purchasing or exchanging links. These strategies now constitute a dangerous SEO approach. Many link-building tactics have the potential to backfire and do more harm...
by analytics@layercakedigital.ca | Aug 4, 2022 | Grow
Search engine optimization, or SEO, is the act of making a website more easily discoverable through search engines like Google, and any material that is available online is referred to as content. Any content produced with the intention of obtaining search engine...
by analytics@layercakedigital.ca | Jul 26, 2022 | Grow
The importance of a well-thought-out SEO strategy may not always be obvious, however, what is obvious is that your company could profit from higher rankings. If you’re looking to find efficiency in your SEO strategy you should start with a shortlist of items that are...
by analytics@layercakedigital.ca | Jul 19, 2022 | Grow
SEO campaigns produce a colossal amount of data. You can use this data to your advantage by analyzing how your SEO strategy impacts everything from rankings to conversions and how your initiatives contribute to business success. But first, you need to confirm that...
by analytics@layercakedigital.ca | Jul 5, 2022 | Grow
When a simple search reveals you are fighting for positions with companies like Walmart and Amazon, you as a local business owner might feel there is little value in spending time and money on your Google profile. Both Google itself and the shopping public appreciate...
by analytics@layercakedigital.ca | Jun 16, 2022 | Grow
Search engine optimization used to be a simple procedure that most businesses could handle on their own if they had a basic understanding of how the Internet worked. All they had to do was stuff keywords on their website and develop some backlinks, and they could...
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